Steve Mullen is a Senior Partner in FoodWise Group's sister marketing consulting entity, MarketingWise Group. Steve has had career responsibility for over $1B in globally recognized consumer brands including Hershey's, Kellogg's and Sky Chefs. He has created and launched over 50 new products, many internationally. He wrote or personally managed over 130 major consumer research projects and directed five global advertising agencies on three continents. These agencies include: DDB - N.Y., O&M - N.Y., JWalter Thompson - Tokyo, Leo Burnett - Tokyo, Bates - London. Steve has created two of the most successful ad campaigns in the CPG food industry.
        In the US, Steve reversed a three-year decline in Hershey's flagship "Milk and Almond" bars, repositioned KitKat to the now famous "Give me a Break ... Break me off a piece of that KitKat Bar." Created a strategic change in the airline food industry that generated $88M in first year sales; quickly reversed a multi-year stagnation of Kellogg Japan's cereal business; replaced Hershey's foreign JV partner to achieve record profitably and 25% annual growth.
Steve has hired and trained numerous marketing organizations in the US and across Asia.
Educaton: MBA - Northwestern University (Marketing & Finance) BS - University of Minnesota