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| Marketing Consultation |
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| Market Research |
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| Advertising Planning and Placement |
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| Creative Development |
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| Promotions |
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| Public Relations |
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| Food Photography |
MARKET RESEARCH
When a company is developing and launching new products, market research is a critical step.To find out more about customers, the competition or the marketplace, FoodWise Group has experts on its team who cover every aspect of marketing research in the foodservice and retail food realm. This includes secondary research, qualitative research and the most state-of-the-art quantitative research available on the market today.
COMPETITIVE ANALYSIS
To successfully position a product the competition must be successfully assessed. Data must be analyzed and interpreted. FoodWise Group has experience in wise interpretation of competitive data. A market free of pitfalls can be created with the insight gathered by FoodWise Group.
IRI AND NIELSEN INTERPRETATION
IRI and Nielsen data derive important values for interpretation and extrapolation into meaningful market applications. Bringing definitive numerical insights into specific markets requires the expertise that FoodWise Group offers. Our brand managers and marketing professionals guide us to the resources needed to bring highly informed recommendations based on IRI and Nielsen data.
CUSTOMER SATISFACTION STUDIES
If you want to know how to improve your relationships with your customers, and by extension, grow your business, FoodWise Group can help you. A unique combination of qualitative and quantitative research to determine an ideal vendor/supplier relationship from your customers' point of view, identification of the best vendors and why, and discovering how your company fares in comparison to your competition is what FoodWise Group knows how to do.