Food Marketing Strategies – FoodWise Group

Wise in the art of
food marketing persuasion.

Home

Marketing
Consultation

Marketing
Research

Advertising
Planning and
Placement

Creative
Development
Production

Food Category
Expertise

Contact
Us

Food Marketing Strategies
MARKETING PLAN DEVELOPMENT The key to successful food marketing strategies is discipline. FoodWise Group is very disciplined in developing successful food marketing strategies plans based on category analysis, competitive brand analysis, market trends, sales and distribution channels, product/ingredient factors and manufacturing issues. The results are plans with food marketing strategies that are realistic with actionable recommendations that we can assist in executing with assured success. MARKETING AND STRATEGIC PROGRAMS FoodWise Group is an experienced team of people with specific expertise who can focus on the food marketing strategies required to launch and maintain successful food-related marketing programs, whether in retail or foodservice channels. Whether assistance with strategic planning or a full-scale marketing plan, FoodWise Group can do it. Food marketing strategies are only as good as the strength of the thought and planning that goes into it.
NEW PRODUCT DEVELOPMENT FoodWise Group has the expertise for developing food marketing strategies to handle all phases of new product development or repositioning: initial idea generation, idea analysis, concept development, concept testing, strategic planning, development of advertising and promotions, sell-in strategy development, sales consulting. FoodWise Group can successfully develop, test and launch new or repositioned products.
POSITIONING CONCEPTS To be successful, brands must position themselves clearly in their market category, and they must differentiate themselves from competitors. Food marketing strategies from FoodWise Group will help you develop the best positioning concepts from the best competitive analysis studies. FoodWise Group will help you position food products to win.
FOODSERVICE INDUSTRY PROBLEM SOLVING FoodWise Group understands how to address and find solutions to product placement and customer base penetration, major problems facing foodservice marketers. We address customer base evaluation, product evaluation and recommendations, sales force audits, customer satisfaction studies, line extension studies and new product recommendations. Attention to these topics has proven to get predictable results.
IDEA GENERATION/TEAM BUILDING FoodWise Group is expert in creatively developing names, new product concepts or packaging solutions. Idea generation often involves company multidisciplinary teams who may have difficulty speaking the same language. FoodWise Group can help corporate teams work together and be innovative in creating products and solutions.

FoodWise Group is a specialized food advertising resource for the food industry. Our focus is 100% on food and food-related businesses. Our staff backgrounds are in marketing, sales and communications. Channel experience includes food and beverage, consumer packaged goods, foodservice and restaurant marketing. Our services are managed by a core group of food advertising professionals with a staff, affiliates and specialists who are accessed based on their knowledge of the food business.